What kind of tan do most clients desire when using a tanning bed?

Most clients typically seek a natural, golden tan when using a tanning bed because this type of tan is often associated with a healthy and sun-kissed appearance. Many individuals prefer a look that enhances their skin tone without appearing overly dark or unnatural. The desire for a golden tan reflects current beauty standards, where a sun-kissed glow is seen as desirable and can complement a range of skin types while appearing more subtle and flattering.

Although some clients may aspire for a deep bronze or very dark tan, those options can sometimes risk looking unnatural or lead to skin damage if pursued excessively. Choosing a natural, golden tan is generally seen as the most appealing and safe choice, especially for clients who may be concerned about maintaining skin health and preventing overexposure to UV rays.